Sport provides a platform for the use of dynamic, vibrant and energetic imagery, but often the reality is that many brands rely on using the same rotation of stock photography. 

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With that in mind, we commissioned a shoot with Christopher Anderson of Nike and New York Times pedigree in order to create a suite of original, on-brand imagery for use across all platforms.

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As Senior Art Director on the shoot, I compiled a shot list focussed on capturing a spectrum of emotions from players and fans that would work across a broad range of creative and afford us the opportunity to marry it with engaging and emotive copy.